What is the Real Reason for an Elevator Pitch?
Everything you do with your brand should really communicate to the world to help people to remember who you are. As a photographer, you are a problem solver and help clients do this and so your brand really should convey this message. Often you may be somewhere without a business card and asked what is it you do. This is your perfect time to tell your story but in a short and concise way in which the other person listening can digest the information and assign t to their memory. A long-form explanation is not required, this is why it is called the Elevator Pitch. It needs to last just long enough to cover a floor or two.
For example, if you are asked what you do, even saying that you shoot for brands, agencies B2B or portraits could be too short.
You could say it like this and it gives a better delivery – This is your elevator pitch in the raw.
Many businesses struggle to get high-quality photos of their products, or people, this means fewer sales to their competitors. I’m a photographer who specializes in…
This conveys a very positive message to the other person who has asked you the question. It gives them time to memorise this for later recall. If you back this up with your business card, when they require any photography you will be in their mind.
The Basic Formula
Potential clients buy solutions to problems and they all have them, they also think they have this covered especially when you oversell your services. Therefore, opening your elevator pitch by stating a problem gets their attention.
Think about what problems a brand may have and write them down, don’t overthink this part though.
Here is a problem – Many brands find it difficult to find a photographer who can shoot high-quality photos of their products, people or if you are a portrait or wedding photographer then portraits or weddings.
Part 2: What is the Solution you are Offering?
This is where you answer the “what do you do for work” question.
Answer: I’m a photographer who captures high-quality images for my clients in …………….
Part 3: What Are the Positive Results Working with You?
This is where you add the punch line, and this is where they will remember you because of how you solve problems.
The Positive: My work allows clients to increase sales and build a better brand giving a positive return on investment (ROI)