About This Site
What Silvergumtype means to me
Silvergumtype is not a brand exercise.
It is not a marketing tool.
And it was never built to chase attention.
This site is my working record.
I have spent over three decades in photography. Fashion, advertising, monochrome, and location work across Europe and beyond. During that time, I have seen the industry change repeatedly. Technology accelerates. Trends appear and disappear. Shortcuts become normalised.
What has not changed is the responsibility of the photographer.
Silvergumtype exists because I believe in devotion to the craft. To preparation. To decision-making under pressure. To delivering work properly, even when no one is watching.
This site is my way of documenting that duty.
A Record of Real Work
Every post here is rooted in lived experience.
Real shoots.
Real clients.
Real constraints.
Not theory. Not hindsight dressed up as certainty. What actually happened on location. The compromises that had to be made. The moments where judgement mattered more than equipment. The quiet decisions that shaped the final image.
Some of the work shared here was commercially successful. Some of it was overlooked. Some images earned recognition long after they were made.
All of it taught me something.
Silvergumtype is where those lessons live.
Why I Continue to Write
This site is personal to me. It always has been.
It began as a place to think clearly about my work. Over time, it became something deeper. A responsibility to record process honestly, without embellishment.
Photography is often presented as effortless once you reach a certain level. That is rarely true. Pressure does not disappear. It simply changes shape.
I write because I believe younger photographers deserve to see the reality behind professional images. And because clients benefit from understanding the depth of thought behind work that appears “simple”.
This is not teaching by instruction.
It is teaching by example.
Craft Over Noise
Silvergumtype is deliberately restrained.
There are no trends chased here. No borrowed opinions. No urgency to publish for the sake of visibility. Every post earns its place.
The tools discussed are tools I have used. The workflows are workflows that have survived real assignments. The images were made under conditions that demanded calm, clarity, and accountability.
This site reflects how I work. Slowly. Carefully. With intent.
A Personal Archive
In many ways, Silvergumtype is my archive.
It documents how I see light. How I think about composition. How I handle pressure. How I respond when things go wrong. And how I protect the integrity of the image when external forces attempt to dilute it.
It is not nostalgia.
It is continuity.
A record of a working photographer committed to doing the job properly.
Devotion to Duty
Photography, at its best, is an act of service. To the image. To the client. To the moment itself.
Silvergumtype exists because I take that responsibility seriously.
This site is my baby.
And it is built with care.
— James Nader
Fashion & Advertising Photographer
